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Title : Tobacco Trading International
Number : 027
Date Week : 50
 
                                               
 
CASE STUDY  
 
 

 
Tobacco Trading International import and export tobacco products. We sold a Leibinger printer to this customer a few years ago. Lastly we sent a newsletter according to a new MACSA product - an iCON. We had luck because we did it at the right time as they were in need of a Laser printer. The customer had imported a huge lot of packets of cigarettes from abroad and had to mark a price on these (due the Polish law). Due to the fact that packets were foiled and to unpack all packets would might taken too much time there was only one solution - to mark a price through this foil. An iCON suited perfectly for such an application. Small, compact, affordable, cheap - these advantages helped to make a quick decision from the customer’s side. The customer wanted to get the laser ASAP, we had one on stock, so we just brought a laser to this customer and installed it on a customer’s conveyor without any delay. This transaction was really fast and nice. We wish we had more sales like this.
 

 
 
 
   TOBACCO TRADING INTERNATIONAL Poland Sp. Z o. o. Krakow, Poland | 
   www.tobacco.pl
   Tobacco industry - Cigarette Packets
   Substrate - Through foil and on cardboard
   Laser sold - iCON 10 watts  |  Lens focal length and size of message 35mm x 35mm lenses, 7 characters
   Example of message - 12.80 zl  |  Dynamic Application  |  Competitors present - there was no competition
 

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