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Title : Heinz
Number : 035
Date Week : 48
 
 
                                                                       
 
 
CASE STUDY  
 
 
 
 
The H.J. Heinz company with headquartered in Pittsburgh, Pennsylvania, was founded in 1869 and it is the most global of all U.S.-based food companies. Famouse for its iconic brands on five continents, Heinz provides delicious, nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, they enjoy the number-one or number-two market position.
                   Throughout the world, Heinz is synonymous with ketchup, They sell 650 million bottles of Heinz ketchup every year and approximately two single-serve packets of ketchup for every man, woman and child on the planet. For millions of families the world over, "if it isn’t Heinz, it isn’t ketchup." A part from Ketchup, the company has 5,000 products which are commercialised through several national and local lidering brands such as Orlando, Bagle bites, Boston Market, TGI Fridays, Watties, ABC, Lea&Perris and HP sauce among many others.

In Spain the company Orlando becase part of Heinz group in 1988 as Heinz lberical. They required marking different types of material such as cardboard or painted metal with one same laser machine that they would use to mark on all substrates. Macsa
 
recommended the K-1010 plus CO2 laser which could mark on painted Carton and Metal as requested. Heinz were more than happy with the results as they got very good marking contrast respecting and the coating layer on the product which was not totally removed.

 
Heinz lberica
www.heinz.com


Distributor : MACSA
Application : Heinz Ketchup
Substrate : Cardboard and Metal
Laser System : K1010 PLUS




     
 


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